Our story

We built the trading platform we wished existed.

Four friends, a shared frustration with sloppy execution, and a deep belief that Indian retail traders deserve tools as good as the prop desks. That's how Acme started.

How it began

It started with one terrible Tuesday.

In April 2023, our founder Rohan was stuck in a meeting while his hand-rolled options scalper script ran a stop-loss override he'd left in "just for today." 90 minutes later, he opened his laptop to a ₹40,000 loss on what should have been a green day.

He spent the next weekend ranting about it to three friends. By Sunday night they had a whiteboard full of features they wished existed, all the things that would have caught that override before it ran. By Monday morning the four of them had registered Acme Algos Pvt Ltd.

The product launched in beta in August 2023, hit profitability in March 2024, and crossed 5,000 active traders in November. We're a small team, but we ship every week, we answer support ourselves, and we still talk to every single one of our partners.

₹ 40,000

The loss that started Acme Algos. The override that should never have been allowed.

Today, our risk guardrails make that exact mistake structurally impossible.

Our mission

Give every Indian retail trader the discipline of a fund, the tools of a quant, and the cost of a streaming subscription.

Algo trading shouldn't be a privilege of the prop desks and the IIT-trained few. We're here to flatten that — one trader, one strategy, one disciplined execution at a time.

What we believe

Four rules that run everything we do.

If you ever feel we've drifted, hold us to these. We hold ourselves to them.

01 · Trust

We never touch your money.

Funds stay in your broker account. We send orders, we don't custody. Period.

02 · Honesty

No green-arrow lies.

We show real backtest fills with slippage. If a strategy looks bad, we tell you. We'd rather lose a sale than your savings.

03 · Speed

Ship every week.

Features go live the day they're done. Bug fixes go live the morning after. Our changelog is public and our team eats their own cooking.

04 · Restraint

We don't promote leverage.

You'll never see "10x returns" copy on this site. We sell discipline, not dopamine.

The team

Six humans. One mission.

We're small on purpose. Every line of code, every support reply, every product call comes from someone whose name you'll find below.

R
Rohan Mehta
Co-founder · CEO
Ex-Goldman Sachs quant. The Tuesday loss was his. Reads charts on the train; refuses to write Python after 9pm.
IIT-Bombay '14Goldman 6y
P
Priya Iyer
Co-founder · CTO
Built order routing at Razorpay. Allergic to over-engineering. Writes the cleanest commits you've ever seen.
IIT-Madras '15Razorpay 5y
A
Arjun Reddy
Co-founder · Head of Product
Ran growth at Smallcase. Believes the best onboarding is the one you don't notice. Talks to 5 users a week, every week.
ISB '19Smallcase 3y
N
Neha Kapoor
Co-founder · Head of Compliance
Former SEBI Research Analyst at a top brokerage. Knows the rulebook by chapter. The reason our risk disclosure is actually readable.
NMIMS '17SEBI RA
S
Sanjay Patel
Head of Engineering
Joined as employee #1 in Sept 2023. Owns the backtest engine. His favorite phrase: "but does the live fill match the sim?"
DSC '17Joined 2023
M
Mehek Joshi
Customer love · Mumbai
Answers every WhatsApp herself between 9am–9pm. Has talked down at least 12 traders from "just one more revenge trade."
Joined 2024Hindi · English · Marathi
Milestones

From whiteboard to 5,000 traders in 30 months.

No VC funding. No paid ads. Just word-of-mouth and shipping fast.

APR
'23
April 2023 · Mumbai
The Tuesday loss
Rohan loses ₹40,000 to a manual override. Spends the weekend ranting. Acme Algos Pvt Ltd registered the following Monday.
AUG
'23
August 2023
Private beta · 100 traders
Invite-only beta with 100 traders from a Telegram group Rohan was active in. First broker integration: Zerodha.
JAN
'24
January 2024
Public launch · 4 brokers
Upstox, Angel One and Fyers added. AI Strategy Builder ships in v2 the same week.
MAR
'24
March 2024
First profitable month
1,200 paying subscribers. Operating break-even. We pay ourselves market salaries for the first time.
SEP
'24
September 2024
5-year backtest engine
Largest backtest dataset for Indian retail traders. NSE tick data with realistic slippage modeling.
NOV
'24
November 2024
5,000 active traders
Dhan integration goes live. Hindi-language support added across the platform. Mehek joins to lead customer support.
2026
2026 · onwards
Whatever comes next
We're not chasing growth at all costs. We're chasing being the most trusted retail-trader brand in India. Watch this space.

Want to build with us?

We're hiring backend engineers (Python · Go), a senior product designer, and a community manager based in Mumbai. Remote-friendly. Equity for the right people.

See open roles → Talk to founders